Ideo Video Summary

In the video, Ideo was working on a project to design a new shopping cart. They sat for a very long time brainstorming as a group. They shouted out any idea they had, no matter how ridiculous it sounded, and sometimes the crazy ideas lead to something they can actually use. After the brainstorming session, they all split into groups and made their own rough prototypes. They all came together and decided on the best ideas from each of their prototypes and collaborated to make a final design. They tested their shopping cart in a grocery store and used the feedback to decide how they would fine tune their shopping cart before they would actually produce them for use.